Indian BPO Sector Loosing Market Share
Posted by Search marketer in Uncategorized on 14. Jan, 2010 | 0 Comments
Though India has been regarded as the ‘world’s back office’ with a huge call center boom for the past ten years, the pride of India being the hub of BPO sector seems to be short lived. The BPO (Business Process Outsourcing) sector in India, successful in seizing links with the global economy is constantly loosing [...]
State of Online Display Advertising in India
Posted by Search marketer in Internet India on 07. Jan, 2010 | 0 Comments
A viable Internet user base with healthy e-commerce transactions is a good sign for marketers to invest in online advertising. In India, Internet ad revenue account for only 3% of the total advertising market and is considered as younger and niche on volume basis. However, it is set to grow at a healthy pace of [...]