Internet has become the most common source for various businesses in India. Internet penetration in the urban areas of the country is much higher than that of rural areas. However, the Internet and Mobile Association of India (IAMAI) report of 2010 on Internet in rural India states that its penetration is increasing year on year… Read More »
Online advertising is growing in different sectors in India. One of the advantages of online advertising is its capability to immediately publish information and content that is not limited by geography or time. Advertisers are focusing more on online display ads than text advertisements. Text advertisements Advertisements are made up in text form and displayed… Read More »
Today, Internet became one of the best channels for promoting brands and selling products or services in India. Internet has evolved into one of the most explored new media available today. In India, it is growing faster than other media like TV and print. According to the Indian Revenue Service, the Compound Annual Growth Rate… Read More »
In India, Internet usage is growing year on year. Most of the organizations and individuals recognized the importance of the Internet. The popularity of the Internet is growing as a new media channel has exploded in recent years, attributed mostly to faster, more affordable broadband connections. The Internet penetration is also increasing in India. There… Read More »
It is a well-known fact that the Internet is being used for various applications these days. Not only in urban areas is the Internet penetration increasing, but also in rural India these days. According to the National Readership Survey (NRS) 2006, India’s population stands at about 818 million. Among them, 568 million people reside in… Read More »
It is known that the Internet has become a medium for various businesses. Shopping through Internet or online shopping is one of the segments that is increasing in India. Online shopping has its own benefits. It saves time, effort, and money. However, some, in fact many people in the country still do not prefer online… Read More »
Internet is being used for many other purposes apart from being used as a communication medium. Net commerce has been a new trend over the last few years and is likely to grow exponentially year on year in an under-penetrated country like India. Today, people want to save time and money and therefore prefer purchasing… Read More »