User-Generated Content – For A Layman

User-generated content (UGC) is any content that is created by users or consumers of a product, service, or platform. This can include text, images, videos, reviews, ratings, comments, and other forms of digital media that are contributed by users. UGC is often created and shared on social media platforms such as Facebook, Twitter, Instagram, YouTube,… Read More »

Tips For Best Results From Short Ads or Micro-Ads

Short ads, also known as “micro-ads,” are brief advertisements that typically last between 6-15 seconds. To make the most of this brief timeframe, it’s important to follow some best practices when creating short ads: Be concise: Short ads require a clear and concise message. Focus on one key message or idea that can be communicated… Read More »

AdTech Trends Long Term

Due to the recent pandemic, marketing has been greatly affected. As a result of the pandemic in 2020, Indian AdTech contracts were reduced. There is no doubt that the ad industry is going through a transformation. For instance, global pandemics have changed the way consumers shop and digital advertising has been improved with new cookies.… Read More »

Issues With Cement Scarcity

One of the vital characteristics of a developed nation is its infrastructure. Cement is the most crucial element for its growth, and is hence a major factor behind the development of a country and its economy. India is the second largest cement manufacturer in the world and accounts for over 7% of the global capacity.… Read More »

Overview Of Facebook Ads (Various Types)

Facebook Ads is a powerful campaign manager that helps you find new customers, grow your business, and connect with people interested in your products. Facebook Ads is a marketing platform for advertisers to promote their products on Facebook. With Ads, marketers can create both text and video ads, and organize them into campaigns that target… Read More »

Video Advertising Vs Banner Advertising

There are many ways to reach audiences with digital marketing. Video advertising and banner advertising are the 2 major choices. Banner advertising vs video marketing is a hot topic, with a lot of people wondering: Which one is better for my business? Speaking from experience, video marketing is one of the best mediums to reach… Read More »