Category Archives: Major Trends

User-Generated Content – For A Layman

By | March 9, 2023

User-generated content (UGC) is any content that is created by users or consumers of a product, service, or platform. This can include text, images, videos, reviews, ratings, comments, and other forms of digital media that are contributed by users. UGC is often created and shared on social media platforms such as Facebook, Twitter, Instagram, YouTube,… Read More »

AdTech Trends Long Term

By | March 6, 2023

Due to the recent pandemic, marketing has been greatly affected. As a result of the pandemic in 2020, Indian AdTech contracts were reduced. There is no doubt that the ad industry is going through a transformation. For instance, global pandemics have changed the way consumers shop and digital advertising has been improved with new cookies.… Read More »

Video Advertising Vs Banner Advertising

By | September 21, 2022

There are many ways to reach audiences with digital marketing. Video advertising and banner advertising are the 2 major choices. Banner advertising vs video marketing is a hot topic, with a lot of people wondering: Which one is better for my business? Speaking from experience, video marketing is one of the best mediums to reach… Read More »

Product Engineering and its Importance

By | April 28, 2022

Product engineering is a crucial part of the engineering that covers the entire process of manufacturing a product. Starting from the raw material stage and going to sales service. Product engineering focuses on all phases in a product’s life cycle. One of the primary objectives of product engineering is to bring out sophisticated work procedures… Read More »