Category Archives: Developments

What Factors Shape the Future of Online Advertising?

The digital platform is ruling the world. Today, digital media is the most preferred space for marketing communication. The sole motto of digital marketing is – ‘Conveying the right message to the right people at the right time. And digital platforms are the best medium to accomplish the goal. Multiple factors contribute to shaping the… Read More »

Product Engineering and its Importance

Product engineering is a crucial part of the engineering that covers the entire process of manufacturing a product. Starting from the raw material stage and going to sales service. Product engineering focuses on all phases in a product’s life cycle. One of the primary objectives of product engineering is to bring out sophisticated work procedures… Read More »

India’s Online Publishers Worried About New IT Rules 2011

The new set of rules called ‘IT Rules 2011′ for governing users generated content on websites is facing the ire of the Internet community in India and chiefly from the Google, which calls the rules as censorship of the Internet in the country. These rules will impact Internet firms which accept user generated content such… Read More »

e-commerce in India is Slowly Growing

Most Indian Internet users buy airline tickets online and also pay their utility bills online. However, when it comes to buying of other products online, most people are worried about online fraud. In many Western countries, Internet shopping became more popular because of increased disposable income, busy lifestyles, unpredictable working hours and because the fact… Read More »