It is known that marketing has a great significance in the growth and development of a business. Today’s marketing trends are related with the Internet. The marketing of products and services over the Internet is called as online marketing. It has various other names like web marketing, Internet marketing, search marketing, and e- marketing. Marketing… Read More »
In India, e-commerce is growing significantly year on year. Online advertising and purchasing has been increasing in India with increase in Internet penetration rate. The growth of e-commerce in the country is further expected to increase. However, certain major drivers like easy Internet access, Internet penetration growth, payment security, and increased brand trust promote its… Read More »
In India, Internet is fast becoming the popular channel for business. The year on year growth rate of the Internet is higher than other diverse media like TV, print media and others. The Indian Revenue Service states that in 2010, the Compound Annual Growth Rate (CAGR growth rate) for Internet was 37.3% whereas for TV… Read More »
The Common Service Centers (CSC) scheme is the initiative of Indian government, implemented throughout the nation, to provide support for enabling Internet penetration in rural India. The main objective of this scheme is to develop a platform that can enable government, private and social sector organizations to align their social and commercial goals for the… Read More »
Internet has become the most common source for various businesses in India. Internet penetration in the urban areas of the country is much higher than that of rural areas. However, the Internet and Mobile Association of India (IAMAI) report of 2010 on Internet in rural India states that its penetration is increasing year on year… Read More »
Online advertising is growing in different sectors in India. One of the advantages of online advertising is its capability to immediately publish information and content that is not limited by geography or time. Advertisers are focusing more on online display ads than text advertisements. Text advertisements Advertisements are made up in text form and displayed… Read More »
Today, Internet became one of the best channels for promoting brands and selling products or services in India. Internet has evolved into one of the most explored new media available today. In India, it is growing faster than other media like TV and print. According to the Indian Revenue Service, the Compound Annual Growth Rate… Read More »