Category Archives: Major Trends

User-Generated Content – For A Layman

User-generated content (UGC) is any content that is created by users or consumers of a product, service, or platform. This can include text, images, videos, reviews, ratings, comments, and other forms of digital media that are contributed by users. UGC is often created and shared on social media platforms such as Facebook, Twitter, Instagram, YouTube,… Read More »

AdTech Trends Long Term

Due to the recent pandemic, marketing has been greatly affected. As a result of the pandemic in 2020, Indian AdTech contracts were reduced. There is no doubt that the ad industry is going through a transformation. For instance, global pandemics have changed the way consumers shop and digital advertising has been improved with new cookies.… Read More »

Video Advertising Vs Banner Advertising

There are many ways to reach audiences with digital marketing. Video advertising and banner advertising are the 2 major choices. Banner advertising vs video marketing is a hot topic, with a lot of people wondering: Which one is better for my business? Speaking from experience, video marketing is one of the best mediums to reach… Read More »

Product Engineering and its Importance

Product engineering is a crucial part of the engineering that covers the entire process of manufacturing a product. Starting from the raw material stage and going to sales service. Product engineering focuses on all phases in a product’s life cycle. One of the primary objectives of product engineering is to bring out sophisticated work procedures… Read More »

Google Makes its ‘Free Product Search’ a Paid Service

Google has transformed its free ‘Google Product Search’ to paid form and called it ‘Google Shopping’. This will be applicable to all the merchants in U.S. who want to list their products in Google. In this new paid format, the merchants and retailers in US have to pay in order to get their products listed… Read More »

The Current State of 3G in India

After repeated delays, 3G service finally got launched in India on December 11, 2008 by MTNL in Delhi. Later in February 2009, BSNL launched 3G services in Chennai. Presently 90 lakh customers have subscribed to 3G services and it is still increasing. Network operators are competing with each other to attract customers with different tariff… Read More »