Tips For Best Results From Short Ads or Micro-Ads

By | March 8, 2023

Short ads, also known as “micro-ads,” are brief advertisements that typically last between 6-15 seconds. To make the most of this brief timeframe, it’s important to follow some best practices when creating short ads:

Be concise: Short ads require a clear and concise message. Focus on one key message or idea that can be communicated in a few seconds.

Make it visually appealing: Short ads should have eye-catching visuals and be designed to grab the viewer’s attention quickly. Consider using bright colors, bold graphics, or other visual elements that will stand out.

Use sound strategically: Sound can play a powerful role in short ads. Choose a soundtrack that complements the visuals and reinforces the message. Be mindful of the volume and ensure that the sound is not too loud or disruptive.

Create a sense of urgency: Short ads can be used to create a sense of urgency or encourage immediate action. Use phrases such as “limited time offer” or “act now” to create a sense of urgency and encourage viewers to take action.

Stay on brand: Short ads should align with your brand’s messaging and values. Use consistent branding, colors, and messaging to reinforce your brand’s identity and build brand awareness.

Optimize for mobile: Short ads are often viewed on mobile devices, so it’s important to optimize them for mobile viewing. Use a vertical format, large fonts, and high-quality visuals that will look good on smaller screens.

By following these best practices, you can create effective short ads that capture viewers’ attention and deliver your message quickly and effectively.

At same time, there are some common mistakes that marketers should avoid to ensure their ads are effective and resonate with viewers. These include:

  • Trying to include too much information
  • Neglecting the importance of visuals
  • Not considering the audience
  • Ignoring the importance of sound
  • Failing to optimize for mobile
  • Forgetting to include a call to action

By avoiding these mistakes, you can create short ads deliver better results as viewer connect to these ads, leading to better engagement and results.