Posted by Search marketer in Internet India on 07. Jan, 2010 | 0 Comments
A viable Internet user base with healthy e-commerce transactions is a good sign for marketers to invest in online advertising. In India, Internet ad revenue account for only 3% of the total advertising market and is considered as younger and niche on volume basis. However, it is set to grow at a healthy pace of [...]
India as an emerging economy, is struggling to overcome barriers for development of Internet and eCommerce. The two biggest barriers for the growth of the broadband in India are affordability and the quality. Broadband in India is very expensive when compared to Western Europe and USA. Despite the 19% jump in urban domestic Internet usage, [...]
In the area of broadband, India has a lot of catching up to do. According to Point Topic, India has fewer broadband connections than Hong Kong, a region it out-populates by nearly a billion people. Broadband penetration is estimated to be around 0.5% in India. By December 2008, India has only 5.52 million broadband subscribers, [...]
Internet connectivity in India has decreased when compared to the wireless connectivity in 2007-08. According to TRAI report, the base of Internet subscribers in India has reached to 12.85 million in December 2008. This is very low compared to 101.10 million wireless data subscribers in India in the same month. This is because of the [...]
eCommerce in India is estimated to be around $1.9 billion by the year end of 2008, according to eMarketer with 66% growth from 2007. Though these figures look good on paper, but when compared with some of the Asian counterparts, they are not encouraging. The eCommerce growth in India is being hindered by various drawbacks [...]
Posted by Search marketer in Uncategorized on 14. Jan, 2010 | No Comments
Though India has been regarded as the ‘world’s back office’ with a huge call center boom for the past ten years, the pride of India being the hub of BPO sector seems to be short lived. The BPO (Business Process Outsourcing) sector in India, successful in seizing links with the global economy is constantly loosing [...]
Posted by Search marketer in Major Trends on 08. Jul, 2008 | No Comments
Emailing and job search show a decrease in the popularity among the top online activities in 2008. According to JuxtConsult, emailing lost 4% as the popular activity undertaken by the online users and decreased to 91% in 2008. Job search another top activity on Internet also decreased slightly by 1%. Download music/movies, check cricket score, [...]
Posted by Search marketer in Internet India on 23. May, 2008 | No Comments
Internet connectivity in India has decreased when compared to the number of PCs in 2006-07. According to Internet and Mobile Association of India and IMRB report, the proportion of PC owners with Internet connection has shown a decline from 2005-06. In 2006-07, it is decreased to 68% from 75% in the previous year. That means [...]
Posted by Search marketer in Broadband India, Internet India on 30. Mar, 2008 | No Comments
In the area of broadband, India has a lot of catching up to do. According to Point Topic, India has fewer broadband connections than Hong Kong, a region it out-populates by nearly a billion people. Broadband penetration is estimated to be at 3% in India. By February 2008, India has only 3.47 million broadband subscribers, [...]