User-Generated Content – For A Layman

By | March 9, 2023

User-generated content (UGC) is any content that is created by users or consumers of a product, service, or platform. This can include text, images, videos, reviews, ratings, comments, and other forms of digital media that are contributed by users. UGC is often created and shared on social media platforms such as Facebook, Twitter, Instagram, YouTube,… Read More »

AdTech Trends Long Term

By | March 6, 2023

Due to the recent pandemic, marketing has been greatly affected. As a result of the pandemic in 2020, Indian AdTech contracts were reduced. There is no doubt that the ad industry is going through a transformation. For instance, global pandemics have changed the way consumers shop and digital advertising has been improved with new cookies.… Read More »

Issues With Cement Scarcity

By | March 5, 2023

One of the vital characteristics of a developed nation is its infrastructure. Cement is the most crucial element for its growth, and is hence a major factor behind the development of a country and its economy. India is the second largest cement manufacturer in the world and accounts for over 7% of the global capacity.… Read More »