User-generated content (UGC) is any content that is created by users or consumers of a product, service, or platform. This can include text, images, videos, reviews, ratings, comments, and other forms of digital media that are contributed by users. UGC is often created and shared on social media platforms such as Facebook, Twitter, Instagram, YouTube,… Read More »
Short ads, also known as “micro-ads,” are brief advertisements that typically last between 6-15 seconds. To make the most of this brief timeframe, it’s important to follow some best practices when creating short ads: Be concise: Short ads require a clear and concise message. Focus on one key message or idea that can be communicated… Read More »
Due to the recent pandemic, marketing has been greatly affected. As a result of the pandemic in 2020, Indian AdTech contracts were reduced. There is no doubt that the ad industry is going through a transformation. For instance, global pandemics have changed the way consumers shop and digital advertising has been improved with new cookies.… Read More »
There are many ways to reach audiences with digital marketing. Video advertising and banner advertising are the 2 major choices. Banner advertising vs video marketing is a hot topic, with a lot of people wondering: Which one is better for my business? Speaking from experience, video marketing is one of the best mediums to reach… Read More »
The digital platform is ruling the world. Today, digital media is the most preferred space for marketing communication. The sole motto of digital marketing is – ‘Conveying the right message to the right people at the right time. And digital platforms are the best medium to accomplish the goal. Multiple factors contribute to shaping the… Read More »
Digital marketing is one of the crucial aspects of doing a successful business. Small, medium, or large companies –All need to invest in digital ads for reaping global and local benefits. Digital ads give a greater reach of the market, instant feedback from the consumers, and generate higher revenues. But many of you make mistakes… Read More »
Google Inc has announced it will offer free websites to SME’s in the country. This is seen by many as a move to expand Internet usage in India. The company aims to give online visibility to half a million of these businesses in the next three years. Google said in a presentation held in New… Read More »