There are many ways to reach audiences with digital marketing. Video advertising and banner advertising are the 2 major choices. Banner advertising vs video marketing is a hot topic, with a lot of people wondering: Which one is better for my business?
Speaking from experience, video marketing is one of the best mediums to reach your ideal customer and engage them throughout the buying journey. However, many times due to lack of time to watch even the shortest videos – banner advertising works quite well.
Humans on an emotional level, while banner adverts are more aimed towards a busy person. It all depends on what you want to achieve in your business, but mainly it is about assessing the type of audience you want to target and choosing the most effective medium for that purpose.
What’s the difference between video advertising and banner advertising?
Video ads are designed to provide you with more content, and the ability to customize them to your exact needs — like a one-on-one conversation. Banner ads deliver short text and image ads, so they’re best used when you need to drive awareness of your brand quickly or in situations where the person seeing the ad is short of time. Let’s talk about them individually to know the differences.
Banner advertising:
Banner ads are effective for the kind of audience that can look at the essence of the ad in short time. A well designed banner ad can provide an immediate understanding of the message. They are simply easier for people to understand and that is why they work well in search, social media, and other digital channels. Banner ads are still the most widely used form of connecting with your audience and quite useful in many situations.
Video advertising:
Video ads are all the rage these days. Videos have become a popular form of advertising that essentially dresses up text in an appealing way. They can get more audience engagement and viewership than banner ads, and they can help you reach customers with a compelling message. Instead of spending your money on a traditional banner ad that covers only a small portion of your homepage, you can use video advertising to increase the time people spend on your site. More time means more time convincing to buy from your ads, and more people are likely to become customers.
Why you may want to consider video advertising over banner advertising?
Video advertising is a newer type of marketing because it delivers an engaging, immersive experience to a customer’s computer or mobile device. Video ads can be much more impactful than traditional banner ads—and they cost less in the long run. A video ad can be viewed hundreds of times, while banners typically get seen just once.
Both video advertising and banner advertisements can be used to promote a company’s services, products, and events by drawing in people who are looking for those things. When advertising through the media of video, you are creating an emotional response with your viewers by creating an impactful and entertaining message. Banner ads are smaller than traditional video ads, so advertisers can use them more frequently and on more channels without losing their effectiveness over time. Both forms of advertising convey information within a few seconds of each other, so there’s no need to reinvent the wheel if you want to switch from one to another.
As far as marketing is concerned, the two most popular methods are video advertising and banner advertising. With video advertising, you can create highly targeted ads that appeal to your potential customers, while with banner advertising you talk directly to them through an image or text. Either way, it’s a great way for you to get some extra traffic for your business!