Due to the recent pandemic, marketing has been greatly affected. As a result of the pandemic in 2020, Indian AdTech contracts were reduced. There is no doubt that the ad industry is going through a transformation. For instance, global pandemics have changed the way consumers shop and digital advertising has been improved with new cookies.… Read More »
There are many ways to reach audiences with digital marketing. Video advertising and banner advertising are the 2 major choices. Banner advertising vs video marketing is a hot topic, with a lot of people wondering: Which one is better for my business? Speaking from experience, video marketing is one of the best mediums to reach… Read More »
The digital platform is ruling the world. Today, digital media is the most preferred space for marketing communication. The sole motto of digital marketing is – ‘Conveying the right message to the right people at the right time. And digital platforms are the best medium to accomplish the goal. Multiple factors contribute to shaping the… Read More »
Gone are the days when you posted ads on print media and journals with no proper feedback and response. Digital ads have taken the space of the traditional approach as these are faster, simpler, economical, and offer immediate consumer feedback to the business. In a survey, a fact came out to light that more than… Read More »