Internet is one of the best channels for promoting brands, products and services. Nowadays, most of the businesses realized the importance of Internet advertising and most of the business people are showing more interest to spend on Internet than other traditional media for marketing. In India also, most of the businesses are shifting from traditional… Read More »
Internet is the most common source used for various business applications these days. In India too, there has been an increase in Internet penetration annually. Most of the claimed internet users (who have ever used internet) are getting converted to active internet users (who access internet at least once in a month). Also, people have… Read More »
In India, Internet is fast becoming the popular channel for business. The year on year growth rate of the Internet is higher than other diverse media like TV, print media and others. The Indian Revenue Service states that in 2010, the Compound Annual Growth Rate (CAGR growth rate) for Internet was 37.3% whereas for TV… Read More »
Online advertising is growing in different sectors in India. One of the advantages of online advertising is its capability to immediately publish information and content that is not limited by geography or time. Advertisers are focusing more on online display ads than text advertisements. Text advertisements Advertisements are made up in text form and displayed… Read More »
Today, Internet became one of the best channels for promoting brands and selling products or services in India. Internet has evolved into one of the most explored new media available today. In India, it is growing faster than other media like TV and print. According to the Indian Revenue Service, the Compound Annual Growth Rate… Read More »