In India, Internet has clearly hit an inflection point. According to Google India, Internet user mark has touched 100 million by the end of 2010, making India, the third largest Internet market in the world. Out of these 100 million users, 40 million users were found to access Internet from office; each 30 million people are accessing Internet from their homes and cyber cafes. The average net user spending in India is 16 hours on Internet per week and it is more than the time spent on TV, which is 14 hours per week.
According to Google, online advertising that was virtually non-existent few years back in India, has crossed Rs.1,000 crore. And this online ad market is expected to touch Rs.5,000 crore by 2015.
With this increase in the online ad market, Google too is concentrating on expanding its business in India. Google’s YouTube is found to have 20 million unique visitors in a month. It is regarded as the eleventh largest television channel in India. Google is attempting to increase its consumers from 100 million to 300 million, and it thinks that video entertainment is the biggest driver for increasing its visitors. For this, it has already started partnering with Bollywood (Studios) to provide enough video content.
And in another attempt to increase its ad market, the Google Display Networks have signed 50,000 publishers and also has tie ups with 22 out of 25 largest advertisers in India. The mobile, also being another important advertising medium, Google is planning to target a user based on his particular brand of phone, data plan and carrier.