Online shopping has made the life easy. One of the greatest benefits of online shopping is the ability to read the reviews of products or services, given by experts or fellow-shoppers. This kind of opinions are most important when it comes to purchasing consumer electronics. A report given by the Nielsen Company on online shopping… Read More »
In India, mobile usage is increasing rapidly because of the cheap handsets and cheaper call-rates provided by mobile service providers. Nowadays, Internet is also provided with low cost by mobile service providers in India. Mobile Internet has shown immense potential in India. According to a survey conducted by the Opera Software and On Device Research,… Read More »
According to the Internet world stats 2010, there are 10 crore Internet users in India. In 1998 there were only 25,000 Internet users and 0.1% penetration and in 2010 the penetration increased to 8.5%. However, according to a report from BCG, it is estimated that Indian Internet users will reach to 23.7 crores from the… Read More »
Internet is the most common source used for various business applications these days. In India too, there has been an increase in Internet penetration annually. Most of the claimed internet users (who have ever used internet) are getting converted to active internet users (who access internet at least once in a month). Also, people have… Read More »
It is known that marketing has a great significance in the growth and development of a business. Today’s marketing trends are related with the Internet. The marketing of products and services over the Internet is called as online marketing. It has various other names like web marketing, Internet marketing, search marketing, and e- marketing. Marketing… Read More »
In India, e-commerce is growing significantly year on year. Online advertising and purchasing has been increasing in India with increase in Internet penetration rate. The growth of e-commerce in the country is further expected to increase. However, certain major drivers like easy Internet access, Internet penetration growth, payment security, and increased brand trust promote its… Read More »
In India, Internet is fast becoming the popular channel for business. The year on year growth rate of the Internet is higher than other diverse media like TV, print media and others. The Indian Revenue Service states that in 2010, the Compound Annual Growth Rate (CAGR growth rate) for Internet was 37.3% whereas for TV… Read More »