The GOI (Government of India) has taken the authority itself to switch off the Internet during the time of national emergencies. This made the country to become one of the first few countries to assume such a far reaching authority. Even major developed countries like US and other Western nations are still debating on the… Read More »
In India, first time spam emails in Hindi script and Devanagri script are being circulated. In the month of May 2011, Symantec the E-security firm has identified spam e-mails using the ‘419’ or ‘Nigerian’ technique in Hindi. Earlier the same messages were in English. This change in language states that the spammers are specifically targeting… Read More »
By the launch of online portal ‘e-Post Office’, India Post, has now made it possible to perform postal transactions and tracking services online, just by sitting anywhere in the world and having access to Internet. The unique features of this online portal are, searching postal information, PIN code search, tracking of express and international shipments… Read More »
In India, Internet has clearly hit an inflection point. According to Google India, Internet user mark has touched 100 million by the end of 2010, making India, the third largest Internet market in the world. Out of these 100 million users, 40 million users were found to access Internet from office; each 30 million people… Read More »
Until recently, Indian consumers’ buying decisions were totally dependent on either sales people or family members or friends who would give feedback based on their experience. It is no longer so. Now most consumers prefer online reviews where experts and also other consumers share their experience on the products. In India, about 30 million people… Read More »
Online advertising is a form of promotion on Internet for communicating the message to attract the customers. Education sector is one of the major sectors spending on online advertising in India. Online advertising is classified into two types, the display (images or logos or text based images) and text ads. Upon clicking the display image… Read More »
Different business organizations are involved in advertising through the Internet by display or text ads. Display ads include logos, images, text related images and so on. Whereas the text ads include only text like hyperlinks. Any of these ads, when clicked, takes you to the site of the advertiser. This is an easy way of… Read More »