Online advertising is a form of promotion on Internet for communicating the message to attract the customers. Education sector is one of the major sectors spending on online advertising in India. Online advertising is classified into two types, the display (images or logos or text based images) and text ads. Upon clicking the display image… Read More »
Different business organizations are involved in advertising through the Internet by display or text ads. Display ads include logos, images, text related images and so on. Whereas the text ads include only text like hyperlinks. Any of these ads, when clicked, takes you to the site of the advertiser. This is an easy way of… Read More »
In India, mobile Internet users are increasing year on year. A latest research of the Analysys Mason, a consulting firm stated that the number of mobile social network users was estimated to reach 72 million by 2014. The main possible reasons for the growth of mobile Internet usage were found to be the likely reduced… Read More »
Internet advertising has become popular nowadays throughout the world including India. According to the Internet World Stats 2010, there were over 10 crores of Internet users in India. On an average, Indians were found to spend 16 hours a week on the Internet. 4 crores of the users accessed Internet from their homes and 3… Read More »
Advertising the products and services is mandatory for achieving success and growth of a business. In this new technological era, the trends of advertising have turned to the Internet. Internet advertising is also being used by various Indian companies. A Biztech report stated the details of a survey conducted by various research companies in advertising… Read More »
Internet is one of the best channels for promoting brands, products and services. Nowadays, most of the businesses realized the importance of Internet advertising and most of the business people are showing more interest to spend on Internet than other traditional media for marketing. In India also, most of the businesses are shifting from traditional… Read More »
In India, the number of people using the Internet has been increasing these days. Broadband services in the country have promoted people to gain the access of Internet. Though Internet penetration is higher in urban areas, it is now slowly growing in rural areas of the country. The government, under Bharat Nirman, to cover all… Read More »