Gone are the days when you posted ads on print media and journals with no proper feedback and response. Digital ads have taken the space of the traditional approach as these are faster, simpler, economical, and offer immediate consumer feedback to the business. In a survey, a fact came out to light that more than… Read More »
The intention of advertising is to create an image about a product or a business in the minds of consumers. It is one of the effective methods to pass on the message of a business to the customer. Internet alone provides vast number of ways for advertising. Among them mobile app advertising is one effective… Read More »
In India, Internet has clearly hit an inflection point. According to Google India, Internet user mark has touched 100 million by the end of 2010, making India, the third largest Internet market in the world. Out of these 100 million users, 40 million users were found to access Internet from office; each 30 million people… Read More »
Online advertising is a form of promotion on Internet for communicating the message to attract the customers. Education sector is one of the major sectors spending on online advertising in India. Online advertising is classified into two types, the display (images or logos or text based images) and text ads. Upon clicking the display image… Read More »
Different business organizations are involved in advertising through the Internet by display or text ads. Display ads include logos, images, text related images and so on. Whereas the text ads include only text like hyperlinks. Any of these ads, when clicked, takes you to the site of the advertiser. This is an easy way of… Read More »
Internet advertising has become popular nowadays throughout the world including India. According to the Internet World Stats 2010, there were over 10 crores of Internet users in India. On an average, Indians were found to spend 16 hours a week on the Internet. 4 crores of the users accessed Internet from their homes and 3… Read More »
Advertising the products and services is mandatory for achieving success and growth of a business. In this new technological era, the trends of advertising have turned to the Internet. Internet advertising is also being used by various Indian companies. A Biztech report stated the details of a survey conducted by various research companies in advertising… Read More »